Changing the Urban Shopping Game
And support the Olympics at the same time
City Life is Fast,
Shopping Should Be, Too.
Urban shoppers know the struggle: limited big-box retail options, premium prices at neighborhood stores, and hauling heavy bags home. Even though they embrace online shopping for many purchases, buying everyday essentials online wasn’t top of mind. P&G saw an opportunity to change that—especially with the Olympic Games limited edition products launching exclusively on Walmart.com.
Put another way—we had to break through the routine and make online shopping for essentials feel just as convenient as grabbing something on the go.
THE CHALLENGE
THE SOLUTION
Bringing Walmart.com to the Streets.
Instead of waiting for shoppers to come to Walmart.com, we brought Walmart.com to them—right in the middle of their daily hustle. We targeted the densely populated cities of Chicago and New York.
Interactive Bus Shelters (Chicago): 12 high-traffic bus stops transformed into shoppable hubs, where commuters could scan QR codes to order their favorite P&G products instantly.
Activation Strategy
Creative Strategy & Execution
Vehicle Wrap Design
Bus Shelter Creative
Tactics & give-away items
Pop-Up management project management
Mobile Pop-Up Store (New York City) A food truck-inspired mobile shop handed out samples and takeout-style "shopping menus," making online shopping feel as easy as ordering lunch.
Twitter-Driven Engagement – The P&G Mobile Truck let Twitter followers decide its next stop by using different hashtags, turning the campaign into a real-time, interactive shopping experience.
We can tell you, or we can show you.
P&G Mobile Case Study
THE RESULT
A Gold Medal Performance
58,000+ product samples distributed, putting P&G essentials directly into shoppers’ hands.
Close to 200,000 one-on-one interactions, building brand awareness and trust.
52% increase in Walmart.com sales of key P&G products.
30+ million media impressions in just three weeks, generating major buzz.
