Old Logo
Spiced Up, founded by Chef Calvin Harris, faced the challenge of revitalizing its brand to better communicate its unique value proposition: simplifying home cooking without sacrificing flavor. The existing brand identity and online presence did not effectively convey this message, leading to underwhelming customer engagement and sales. Additionally, the brand’s social media lacked the vibrancy needed to attract and retain a dedicated following.
THE CHALLENGE
SOLUTION
The redesigned Spiced Up Seasonings website delivers a seamless and engaging user experience, showcasing the brand’s commitment to simplifying gourmet cooking. Its clean, modern design highlights a diverse range of spice blends, BBQ rubs, and seasoned breadings, while enhanced navigation ensures customers can easily explore and shop. Vibrant imagery and detailed product descriptions emphasize the quality and versatility of Spiced Up’s offerings.
More than just a store, the website serves as a culinary hub, with recipe sections and cooking tips encouraging experimentation in the kitchen. The “Our Story” page deepens the personal connection by sharing Chef Calvin Harris’s vision, while integrated social media links foster community engagement and brand visibility. The revamped site positions Spiced Up as the ultimate destination for home cooks seeking flavor, convenience, and inspiration.
Brand strategy
Visual identity
Design
Media
Social
Campaign
Website Design
New Logo
Brand Identity & Packaging Redesign
Redefined the brand’s visual and verbal identity to emphasize simplicity, convenience, and gourmet quality.
The new Spiced Up logo represents a more polished and professional brand identity, blending elegance with approachability. The serif typography exudes sophistication, aligning with Chef Calvin’s culinary expertise and the premium quality of the products. The illustration of Chef Calvin adds a personal and authentic touch, reinforcing the brand’s connection to its founder and mission. This update modernizes the logo while maintaining a warm and inviting feel, making it more memorable and aligned with the brand’s core values.
Website Design & Development
Sharing Chef Calvin’s Story.
We knew that to truly elevate Spiced Up, we had to highlight the inspiring story behind the brand: Chef Calvin Harris. With over 30 years of experience and a passion for food rooted in his childhood, Chef Calvin’s journey from learning in his grandmother’s kitchen to leading innovation for some of the nation’s top brands is nothing short of extraordinary.
By sharing his story, we personalized the Spiced Up brand, creating a connection between Calvin’s culinary expertise and his mission to empower home cooks. His authenticity and vision for making flavorful, healthier meals accessible to everyone became the heart of the brand’s refresh.
To elevate Spiced Up’s presence on social media, we crafted a dynamic strategy rooted in storytelling and authenticity. By focusing on Chef Calvin’s inspiring journey, we created content that resonated with audiences—mixing behind-the-scenes glimpses, recipe tutorials, and user-generated content that celebrated the versatility of the seasoning blends.
Our posts paired vibrant visuals with approachable captions, encouraging engagement and making the brand’s mission relatable. Strategic use of reels, Instagram stories, and interactive polls fostered community involvement, while cross-platform consistency amplified reach. The result? A lively and loyal social following that sees Spiced Up as more than a product—it’s a lifestyle.
Spiced Up Social
RESULT
The Spiced Up brand refresh has significantly elevated its presence in the marketplace. Through a strategic blend of storytelling, a revamped online experience, and engaging social content, Spiced Up has solidified its position as a trusted name in home cooking. This renewed visibility has not only resonated with consumers but also led to acceptance into an increased number of prestigious retailers, expanding the brand’s reach and cementing its status as a must-have in kitchens every
