Standing out between a hot and a cold place.

THE CHALLENGE

Standing out in a saturated market.

Prestone Anti-Freeze & Coolant, a trusted name in vehicle care, sought to amplify its brand visibility and drive sales specifically through AutoZone retail stores. The goal: to position Prestone as the go-to choice for car owners seeking high-performance cooling solutions. The challenge was standing out in a competitive retail environment, where numerous brands vie for the same audience’s attention.

THE SOLUTION

Finding our edge.

We crafted the “Get the Prestone Edge” campaign, a high-impact initiative tailored for AutoZone customers. Key components included:

Targeted Messaging: Focused on performance and reliability, the campaign highlighted how Prestone’s advanced formula provides an undeniable edge in vehicle care.

In-Store Integration: Creative displays and promotional materials optimized for AutoZone’s retail space, ensuring maximum visibility and shopper engagement.

Multi-Channel Approach: From digital ads to point-of-sale activations, the campaign seamlessly connected with customers across touchpoints, reinforcing the Prestone brand promise.

Shopper Marketing Strategy
Shopper Toolkit Development
Design
Packaging Design Refresh
Shopper Media Planning

Finding the Edge In-Store.

We crafted the “Get the Prestone Edge” campaign as a comprehensive effort to engage AutoZone customers directly in stores, leveraging the partnership for maximum impact. The in-store activation tactics included:

When in the store, you’re surrounded by The Edge.

Eye-catching visual merchandising placed Prestone Anti-Freeze & Coolant front and center, reinforcing its role as the top-of-mind solution for vehicle cooling needs.